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Discover & change your Dead Horse with OKRs, Project & Product Management

Writer's picture: Carsten LeyCarsten Ley

Updated: Jan 14

You can avoid riding a dead horse by applying agile goal setting with OKRs and the right project & product management approaches. Discover with these methods what performs well in your organisation and how to adapt your initiatives efficiently. Change your dead horse with OKRs, Project & Product tracking and reviews.


What is the Dead Horse Theory?

The "Dead Horse Theory" illustrates the tendency of organizations to cling to ineffective strategies, likening non-viable projects or processes to riding a dead horse—an analogy suggesting that the best course of action is to dismount and move on. Rather than addressing the underlying issues, organizations often adopt misguided strategies, such as reinforcing top-down management or promoting the problem rather than finding solutions, leading to wasted resources:


Dead Horse Theory addressed with OKRs and Project / Product Management
Dead Horse Theory

  1. Buying a stronger whip - Strengthening top-down management

  2. Changing riders - Hire & fire instead of improving environment

  3. Declaring, "This is how we've always ridden horses" - reluctance to change

  4. Appointing a committee to study the horse - outsourcing the issues

  5. Visiting other sites to see how they ride dead horse - benchmark failed cases

  6. Creating training sessions to improve riding skills - change the people not the issue

  7. Comparing the current situation to previous failures - no learnings

  8. Adjusting performance standards to include dead horses - lower your standards

  9. Spending more resources despite the horse's state - having wrong priorities

  10. Harnessing multiple dead horses for results - not changing processes or products

  11. Promoting the dead horse to a leadership position - promoting like-minded people

These strategies highlight the reluctance to abandon ineffective methods, often leading to wasted resources.


How to avoid or change your dead horse by agile goal setting with OKRs?

To address issues like dealing with "dead horses" in organizations, consider applying goal-setting, OKRs, and effective project or product management strategies:


Goal Setting

  1. Identify Clear Objectives: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals.

  2. Regular Review: Schedule frequent check-ins to assess progress and make adjustments.

  3. Alignment: Ensure goals align with the overall mission and strategic direction of the organization.


OKRs (Objectives and Key Results)

  1. Set Ambitious Objectives: Focus on what truly matters and aim for high-impact goals.

  2. Define Key Results: Key results should be specific, trackable, and measure progress towards objectives.

  3. Transparency and Alignment: Share OKRs across the organization to ensure everyone is on the same page.


How to avoid or change your dead horse by project and product management

To address issues like dealing with "dead horses" in organizations, consider applying effective project or product management strategies:


Project or Product Management

  1. Agile Methodologies: Implement frameworks like Scrum or Kanban to adapt quickly to change.

  2. Team empowerment: Empower cross-functional teams to detect and come up with solutions rather than top-down approaches

  3. Stakeholder Engagement: Involve stakeholders early and often to gather feedback and ensure alignment.

  4. Customer Collaboration: Make sure that customers are involved in the requirements and early solution stages. Show them drafts and prototypes as often as you can.

  5. Resource Allocation: Allocate resources efficiently and focus on activities that drive the most value.

  6. Risk Management: Identify potential risks early and develop mitigation strategies.

  7. Continuous Improvement: Use retrospectives and feedback loops to learn and improve processes.


By integrating these strategies, organizations can overcome ineffective practices, focus on meaningful objectives, and efficiently manage projects or products. To break free from the "Dead Horse Theory," organizations must embrace adaptive goal-setting and effective management strategies. By utilizing OKRs to set ambitious, aligned objectives, and integrating agile project and product management methodologies, companies can foster a culture of responsiveness and continuous improvement. This proactive approach not only helps identify and eliminate ineffective practices but also emphasizes stakeholder and customer engagement, driving meaningful progress and innovation. Ultimately, abandoning the ineffective "dead horse" practices and replacing them with clear, actionable project and product management initiatives ensures that organizations remain dynamic and focused on achieving their strategic goals, leading to sustained success and growth.


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